Case studies
Selected results. Real budgets, real outcomes.
Performance marketing and customer acquisition across lead generation, local services, real estate and e-commerce — what we spent, what it produced, and how it was measured.
- 5,654Leads generated
- 24Homes sold from PPC
- +30%Booking growth
- 5.4×Reported ad ROAS
Automotive Finance · Lead Generation
5,654 leads at €5.82 average CPL
We managed Google Ads customer acquisition for an automotive leasing intermediary over a 24-month period. The focus was on building a predictable lead generation system that could keep performing as advertising spend increased.
Following budget increases, the campaigns consistently generated around 300 leads per month, while quarterly CPL stayed between €4.40 and €7.20.
Performance Max accounted for about 75% of total lead volume at a €4.80 CPL, supported by Search campaigns at roughly €9.00 CPL. Performance also held up geographically: CPL across individual regions ranged from about €5.30 to €6.30.
A dedicated leasing calculator funnel converted approximately 10% of visitors into leads.
What we worked on
Figures from the ad account over the 24-month period.
“Over two years, they delivered more than 5,600 leasing leads at under €6 per lead. The flow of applications stayed steady all year and came from across the entire country, so we could plan our sales without any swings.”
Monika A.auto leasing a.s.
Residential Development · Real Estate Lead Generation
24 homes sold from PPC-generated leads
We built a multi-channel customer acquisition system for a residential development in Europe, combining paid media, lead generation funnels, email automation and conversion tracking.
Rather than relying on a single campaign, the system combined Google Performance Max, Meta Ads, dedicated lead magnets and automated email follow-up. Lead magnets generated contacts at roughly €2.28 each, and email campaigns reached a 42% open rate and 6.7% click rate.
Tracking connected every lead back to its source using UTM data, while Microsoft Clarity showed how visitors behaved on the website and where the funnel lost them.
Most importantly, PPC-generated leads contributed to 24 completed home sales at prices between €215k and €315k.
What we worked on
Home sales confirmed by the developer; lead costs from the ad accounts.
Heating Services · Local Lead Generation
415 enquiries in 12 months, then a shift to higher-value jobs
We managed paid acquisition for a local heating company, first focused on repair enquiries, then repositioned toward boiler replacements and installations.
In the first phase, broad repair campaigns generated 273 enquiries at an average €12.44 per enquiry. As the business moved toward higher-value work, the campaigns followed and produced a further 142 enquiries at €22.27 each. The objective changed from lead volume to enquiries for services worth far more per customer.
In 2026, with monthly spend at around €517, boiler replacement conversions rose from 8 in May to 19 in August. August closed at €27.22 per conversion — a 39.6% year-over-year reduction and the fourth consecutive month of improvement.
What we worked on
Conversion figures as reported in Google Ads.
Want numbers like these for your business?
Book a callD2C Supplements · E-commerce Growth
+27.5% growth in marketing-attributed orders
We worked with a European D2C supplements brand to improve paid acquisition across Meta and Google, rebuild creative testing and fix the measurement underneath it.
In July, €3,301 in ad spend produced €17,800 in platform-reported conversion value — a reported blended ROAS of about 5.4× across Meta and Google. Marketing-attributed orders grew 27.5% in the first three months, against 12.3% growth in the preceding period.
New creative concepts lifted CTR from roughly 0.8% to 3.0% while cutting CPC from €0.43 to €0.15. The best-performing creative reached 3.67% CTR at €0.11 CPC.
The work also included server-side tracking, a custom attribution pipeline using marketing IDs, and a Looker dashboard so the brand could see what was actually driving orders.
What we worked on
ROAS and conversion value as reported by Meta and Google, not deduplicated against the shop's own data.
Barbershop · Local Customer Acquisition
+30% bookings across all locations
We worked with a barbershop franchise to increase reservations through Google Ads, Meta Ads and wider customer acquisition work.
In the first three months of the engagement, total bookings across all locations rose by about 30%. By February 2026 the business recorded 1,656 reservations — 449 more than the same month a year earlier, roughly 37% year-over-year growth.
That month, around €1,894 went into Google and Meta, with the platforms attributing 1,155 reservations to paid campaigns at about €1.64 each.
Beyond paid media, the strategy filled historically weaker days and time slots instead of leaning on broad discounts.
What we worked on
Reservation counts from the booking system; cost per reservation as attributed by the ad platforms.
Different businesses. Same focus.
From high-volume lead generation to local customer acquisition and e-commerce, the job is the same: build acquisition systems that turn advertising spend into real business outcomes.
- Paid acquisitionGoogle and Meta campaigns built to scale without losing cost per lead.
- Conversion funnelsLanding pages, calculators and lead magnets that turn clicks into contacts.
- Tracking & attributionServer-side tracking, UTM data and dashboards, so you can see what actually drives results.